Human centered research

In collaboration with: Rachel, Natalia, Victoria and Tiffany
ABOUT:

The goal of our 10-week research was to find what people look for in the ideal bra vs what they are currently experiencing. Using primary research, such as observations, interviews, a cultural probe and sensory cue kit, we identified what was missing in the ideal bra experience. 

Meet the team:
jd.jesenia@gmail.com | Tel: +57 300 396 3228