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CONCEPT:
Introducing Zara's new fragrance, the roll over perfume. The experience initiates when a line trail is traced on the skin and then rubbed to release the scent.
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OOH:


Micro site landing page:

Horizontal banner Ad:


Vertical banner Ad:


Process:



Shot in studio.
What we used:
- white foam core
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- orange extension
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- glitter washi tape
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- zara perfume

Sketches + Ideation:


Art Direction: Jesenia Duque //
Photography: Alli Waataja
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