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CONCEPT:

Introducing Zara's new fragrance, the roll over perfume. The experience initiates when a line trail is traced on the skin and then rubbed to release the scent. 

OOH:

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Micro site landing page:

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Horizontal banner Ad:

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Vertical banner Ad:

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Process:

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Shot in studio.

What we used:

- white foam core 

- orange extension 

- glitter washi tape

- zara perfume

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Sketches + Ideation: 

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Art Direction: Jesenia Duque //
Photography: Alli Waataja