CONCEPT:

Introducing Zara's new fragrance, the roll over perfume. The experience initiates when a line trail is traced on the skin and then rubbed to release the scent. 

OOH:

Micro site landing page:

Horizontal banner Ad:

Vertical banner Ad:

Process:

Shot in studio.

What we used:

- white foam core 

- orange extension 

- glitter washi tape

- zara perfume

Sketches + Ideation: 

Art Direction: Jesenia Duque //
Photography: Alli Waataja
jd.jesenia@gmail.com | Tel: +57 300 396 3228