CONCEPT:
Introducing Zara's new fragrance, the roll over perfume. The experience initiates when a line trail is traced on the skin and then rubbed to release the scent.
OOH:
Micro site landing page:
Horizontal banner Ad:
Vertical banner Ad:
Process:
Shot in studio.
What we used:
- white foam core
- orange extension
- glitter washi tape
- zara perfume
Sketches + Ideation:
