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ABOUT:
Venus, a Gillette sub-brand, sells razors for females. They've received backlash because their razors are significantly pricier than men’s (commonly known as pink tax.)
Yet everyone who shaves should do it at a reasonable price, and most importantly, at an equal value.
Campaign Phase 1:
Raise the price of men’s Gillette razors without justification.
Print:
OOH:
Point of sale:
Micro site:
Phase 2:
Show empathy with men's reactions to the price increase, and explain that women have been feeling like this for ages.
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Lastly, there will be a decrease in the price of both male and female razors, because if change is made it must be applied to both sides.
Print:
OOH:
Point of sale:
Microsite:
In collaboration with: Maria Jesus Santana and Jenny Seeliger
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