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ABOUT:
Venus, a Gillette sub-brand, sells razors for females. They've received backlash because their razors are significantly pricier than men’s (commonly known as pink tax.) 
 
Yet everyone who shaves should do it at a reasonable price, and most importantly, at an equal value. 

Campaign Phase 1:

Raise the price of men’s Gillette razors without justification.

Print:

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OOH:

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jduque20_ADBR480_03_SUL_S20_Venus_Phase1

Point of sale:

jduque20_ADBR480_03_SUL_S20_Venus_Phase1
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Micro site:

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Phase 2:

Show empathy with men's reactions to the price increase, and explain that women have been feeling like this for ages.
Lastly, there will be a decrease in the price of both male and female razors, because if change is made it must be applied to both sides.

Print:

jduque20_ADBR480_03_SUL_S20_Venus_Phase2

OOH:

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jduque20_ADBR480_03_SUL_S20_Venus_Phase2

Point of sale:

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Microsite:

In collaboration with: Maria Jesus Santana and Jenny Seeliger