ABOUT:

Over 25% of high school girls won’t continue playing sports because they do not see a future in athletics. Adidas is looking to tackle these mindsets by connecting young athletes with female role models from a variety of sports. 

Campaign Video:

Touch points around school:

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Locker room mirrors will be used as a touch point between the program and girls at school. 

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Water fountain poster in schools. 

App Design:

Available for girls who sign up in the program to access different class schedules with the exclusive Adidas Alumni near their school area.

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Instagram posts:

Official Gear:

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As an incentive, gear will be provided to the members of this community.