Over 25% of high school girls won’t continue playing sports because they do not see a future in athletics. Adidas is looking to tackle these mindsets by connecting young athletes with female role models from a variety of sports.
Touch points around school:
Locker room mirrors will be used as a touch point between the program and girls at school.
Water fountain poster in schools.
Available for girls who sign up in the program to access different class schedules with the exclusive Adidas Alumni near their school area.
As an incentive, gear will be provided to the members of this community.