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ABOUT:
Over 25% of high school girls won’t continue playing sports because they do not see a future in athletics. Adidas is looking to tackle these mindsets by connecting young athletes with female role models from a variety of sports.
Campaign Video:
Touch points around school:
Locker room mirrors will be used as a touch point between the program and girls at school.
Water fountain poster in schools.
App Design:
Available for girls who sign up in the program to access different class schedules with the exclusive Adidas Alumni near their school area.
Instagram posts:
Official Gear:
As an incentive, gear will be provided to the members of this community.
In collaboration with: Ashley Moehlenpah, Benjamin Martinez and Kelsey Veenstra.
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