Branded shopping experience
A limited-time user experience celebrating the different things that help make a woman confident. Venus Day will be an event where valued Venus customers and passersby can interject a "social spa day" into their routine.
Digital and physical invitation to the event:
Venus VIP costumers will have the opportunity to participate in a photoshoot after their spa day experience, allowing them to expand on their confidence while capturing their moment of glow. While this takes place, the photographer will select a word that best describes that woman and her authenticity, and have it display behind her in the photoshoot scene.
Every Venus day guest who participates in the photo shoot will receive a branded goodie bag, complete with a Venus tote, water bottle, catalog and bandana.
All products purchased at the event will be sent in a box custom to Venus day. Each piece will include a custom tag sewn into the garment with an empowering adjective shown instead of the size, to remind woman that they are worth more than a measurement.